The project's goal is to offer a novel proposal for local small business in Pinoso, in this case the construction of a new center for a hairdresser to expand its services.
New Aesthetic Center is located in a widening area of Pinoso, little densified. The site is located between party in a long, narrow plot but with the possibility of opening a center. The plot is located on Calle Altamira Rico perpendicular to Baden Lucas, one of the main roads of the city.
It is considered that the client has rightly identified its business model to aim to create an Integral Aesthetics Center. This is a growing trend in the sector than traditional salons began offering more services. Clients have less and less free time to dedicate themselves and prefer to invest in a place where all services are available, from cutting hair to the gym to relax through massage and facials. This model allows us to offer additional services they require, retain and sell a wide range of cosmetic products.
In this business model clients spend long periods in the Aesthetic Center at the atmosphere that is offered is of crucial importance. By visiting this beauty salon clients find, in addition to the services offered, a space for socialization and relaxation, which can no longer find in their daily routines.
The proposal seeks to provide functional and comfortable spaces and create an image that differentiates this place from others and to identify their clients. These are the two main aspects of the proposal: differentiation and identification.
We propose a local modern image with its facade differs from other more conventional local area. The main facade would consist of two stripes that contrast the heaviness of concrete with the immateriality of the glass. However, it is intended that the texture of the concrete is a sign of identity of the Center. Better than a classical texture wooden forms, we propose a filigree texture closer to the sensitivity of a wellness center for women.
The texture will bring to the concrete surface closer to the people, calling his attention to the surprise of detail in an area normally considered cold. Especially if it is known standards. In this case, it is proposed that the pattern is inspired by the traditional lace the town of Pinoso. This will make the local image draws attention to clients and they are recognized in the image of Aesthetic Center that will combine tradition and modernity.
In general, the indoor environment must be clean, especially in the area washed and combed, so it is proposed that prevails inside white. Adjusted according to the activities undertaken in each area, distinguishing between the reception areas, private and open beautification and relaxation.
Is proposed to add the same kind of reasons for the facade, or translucent glass ceilings, creating environments related, so that the branding of the Centre accompany clients within the local, using the perception patterns such as "domestic" to achieve the initial goal of providing a cozy and modern at once.
After studying the various ways to bring the texture into the concrete, it was decided to customers to make a wooden simple implementation would make the customer, who is a carpenter. This system requires large amounts of material and takes the opportunity of clients to use their own (carpentry) without having to make additional charges to the finish of the facade.
The proposed solution can achieve the proposed weave pattern triangular pieces of 1 and 2 cm thick plywood board, mounted on boards 1x0.95 m. easy to handle and put in work on the traditional molds. his system allows combinations so that the "fabric" end up with various reading levels at various distances and produces a changing play of shadows throughout the day.
More information about the construction processon the website of our partners in this and other projects aRRsa: "We love this work because we have introduced, in a conventional and a work order, one of our lines of work: to engage the customer in the building. This has two direct consequences: 1.la possibility of taking economic solutions that would be expensive if you hire on the market, and active involvement and emotional 2.la of future users of the building construction phase, expanding its involvement dimension in the definition of building and strengthening its role as co-producers"
Client - Private
Co-author - aRRsa - Ester Gisbert + Alfonso CuadradoStatus - Construction
Tipology - Mixed use
Site - Pinoso, Alicante, Spain. 38º 40’ 38” N 1º 03’ 92” W
Area - 145 m2
Budget - €