The construction of new building apricot entrusted us to create complete corporate image. Premises to follow were clear, a new construction company from scratch, but with a corporate backing and a very powerful projection, which aims to position itself forcefully in the housing market in an emerging country like Brazil.
Our proposal was based on an elegant typography modified to give more personality to the logo. In turn, the colors chosen in blue and gray are also thought and chose to make the brand image forward serenity, elegance and confidence. To get implemented in the Brazilian personality logo are asking us, we use a circular icon formed by the colors of the font but adding the color yellow very characteristic of the country. This yellow color also helped us to create a color contrast with the two colors most serious, so give a more friendly.
In the creation of different applications that we commissioned, we wanted to keep the same idea we had for the logo. Use in all circular icon that we proposed as the main representation of the brand, changing its color scheme to make contrast with white and blue chosen for the background. In all applications designed to maintain the elegance that characterizes the logo.
Client - AlbarioStatus - CompletedTipo - Corporative image